Today was my first time renting a DVD from a ATM-like machine outside the Tanasbourne Hollywood Video. It’s a remarkably simple idea and effective. I went up to the machine, chose the movie I want from the kiosk, entered my e-mail address, gave it my credit card, and out came my DVD. Now that’s pretty slick. 24 hour rentals of new release DVDs for $1.49 for 1 night.